Learn & Understand Patterns of Value Creation

noun_614952_51A7F9TRY THIS: Take time to understand the customer. Knowing what a customer may like, dislike, love, or hate is very valuable when it comes to selling them a product or service. Instead of rushing in head first or guessing, you should pay attention to the needs and desires the customer may have, as they can show you the best way to create value for that consumer.

noun_professorRESEARCH SAYS: Organizing information about what customers want in a simple way that makes the value creation easier and results in more effective design value ideas and profitable business models that directly target customers’ most urgent and important jobs, pains, and gains (Osterwalder, Pigneur, Bernarda & Smith, 2014).

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