Focus on How Your Product/ Service Helps the Customer Avoid Pain

pexels-photo-712413.jpegnoun_614952_51A7F9TRY THIS: Identify and sell to each customer’s needs. Customers may need a product or service for different reasons or end goals. Show them why your product or service solves their issues or better fulfills their needs.

noun_professorRESEARCH SAYS: Pain relievers are aspects of your product or service that lessen specific customer pains. Great value propositions focus on the pains that matter to customers and help them the most (Perlow & Weeks, 2002).

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s